Probably at no other time of the year except during Thanksgiving and Christmas are we made more aware of the consumer market and its enormous purchasing power. This is because these holidays have within them the impetus for the manufacturing, the buying and the selling of lots of goods. Yet, it is the average person’s decision to buy, or not to buy, that ultimately determines what should be produced and in what quantity and quality.
There’s a principle in hypnotism that goes like this: A person cannot be hypnotized against his will. He must be a willing subject. He must be fully cooperative.
So it goes with propaganda. For propaganda to be effective, it requires submissive subjects.