There is one aspect of our strategy that we believe is not fully understood, or has still not been fully grasped by those helping to build the 10%. It merits close scrutiny and may explain our lack of impetus in selling our ideas with conviction. Without the benefits of this unique insight, the ability to visualize the tipping
point can seem difficult and far-fetched. With it, the embers burn brighter and converting others to our beliefs becomes more feasible.